SEGA is committed to protecting and respecting your privacy.
This policy (together with our Terms of Service, End User Licence Agreement for the game and any other documents referred to in it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.
INFORMATION WE MAY COLLECT FROM YOU
Automatic information: we automatically collect general data to allow creation of game statistics, website statistics, such as page impressions, but this data cannot be used to track the movements of any individual user in the Game or websites.
Information that you provide to us: generally, your use of this Game or SEGA websites does not require you to provide any personal information. However, in certain circumstances where we do ask for your personal information we do collect and process such personal information in accordance with the explanation below.
Data collection can occur in a number of different ways, including, but not limited to:
- Information that you provide by filling in forms. This includes information provided at the time of registering to use our Games or websites, subscribing to our services, posting material or requesting further services. We may also ask you for information when you enter a competition or promotion sponsored by SEGA or when you report a problem with our Game or websites.
- If you contact one of SEGA's product support operatives, we may keep a record of that correspondence.
- SEGA may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.
- Details of transactions you carry out through our sites and of the fulfillment of your orders.
- Details of your visits to our Websites, including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise and the resources that you access.
- Registering with SEGA's online product support service.
We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users' browsing actions and patterns, and does not identify any individual.
WHERE WE STORE YOUR PERSONAL DATA
Where we have given you (or where you have chosen) a password which enables you to access certain parts of our sites, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our sites; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
USES MADE OF THE INFORMATION
We use information held about you in the following ways:
- To ensure that content from our Websites is presented in the most effective manner for you and for your computer.
- To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes.
- To carry out our obligations arising from any contracts entered into between you and us.
- To allow you to participate in interactive features of our service, when you choose to do so.
- To notify you about changes to our service.
We may also use your data, or permit selected third parties to use your data, to provide you with information about goods, services, special offers and promotions which may be of interest to you.
If you are an existing customer, we will only contact you by electronic means (e-mail or SMS) with information about goods and services similar to those which were the subject of a previous sale to you.
If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this.
If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please tick the relevant box situated on the form on which we collect your data.
You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us (please see below for our contact details).
Our sites may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
DISCLOSURE OF YOUR INFORMATION
We may disclose your personal information to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.
We may disclose your personal information to third parties:
In the event that we sell or buy any business or assets, we may disclose your personal data to the prospective seller or buyer of such business or assets.
If SEGA or substantially all of its assets are acquired by a third party, personal data held by it about its customers will be one of the transferred assets.
ACCESS TO INFORMATION
You have the right to request a copy of the personal information that SEGA holds about you and to have any inaccuracies corrected at your request. SEGA charges £10 for requests for information to be processed. Please send requests, and payment by cheque or postal order (please do not send coins or bank notes), to:
SEGA Europe Ltd
27 Great West Road
You may also request that we remove any of your personal information from our database at any time. Similarly, if and when we email newsletters or other updates to you, we will provide you with the opportunity to unsubscribe from such services.
If at any time you wish to amend the information held by SEGA, simply log in to the SEGA website and change your information by clicking Edit Profile at the top right of the homepage.
If you forget your password simply enter your email address and it will be sent to you. For your security SEGA recommends that you do not use a simple password that will be easy for others to guess.
Privacy is a two way process. You need to take steps to maintain your privacy and should respect the privacy of others.
If you have any questions about this privacy statement or the practices of this site, please contact SEGA:
United Kingdom Customer services: +44 870 010 8002 (national rate).
For other, please visit Support section. You may also send mail to the following postal address:
27 Great West Road
If you have comments on SEGA's online activities or ideas on how to improve them, please email firstname.lastname@example.org. Please note that by doing so, you also grant SEGA permission to use and incorporate your ideas or comments without further compensation.
12 November 2014