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SEGA is committed to protecting and respecting your privacy.
Automatic information: we automatically collect general data to allow creation of website statistics, such as page impressions, but this data cannot be used to track the movements of any individual user on the website.
Information that you provide to us: generally, your use of this website does not require you to provide any personal information. However, in certain circumstances where we do ask for your personal information we do collect and process such personal information in accordance with the explanation below.
Data collection on SEGA websites can occur in a number of different ways, including, but not limited to:
We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users' browsing actions and patterns, and does not identify any individual.
Where we have given you (or where you have chosen) a password which enables you to access certain parts of our sites, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our sites; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
We use information held about you in the following ways:
We may also use your data, or permit selected third parties to use your data, to provide you with information about goods, services, special offers and promotions which may be of interest to you.
If you are an existing customer, we will only contact you by electronic means (e-mail or SMS) with information about goods and services similar to those which were the subject of a previous sale to you.
If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this.
If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please tick the relevant box situated on the form on which we collect your data.
You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us (please see below for our contact details).
Our sites may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
We may disclose your personal information to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.
We may disclose your personal information to third parties:
In the event that we sell or buy any business or assets, we may disclose your personal data to the prospective seller or buyer of such business or assets.
If SEGA or substantially all of its assets are acquired by a third party, personal data held by it about its customers will be one of the transferred assets.
You have the right to request a copy of the personal information that SEGA holds about you and to have any inaccuracies corrected at your request. SEGA charges £10 for requests for information to be processed. Please send requests, and payment by cheque or postal order (please do not send coins or bank notes), to:
You may also request that we remove any of your personal information from our database at any time. Similarly, if and when we email newsletters or other updates to you, we will provide you with the opportunity to unsubscribe from such services.
If at any time you wish to amend the information held by SEGA, simply log in to the SEGA website and change your information by clicking Edit Profile at the top right of the homepage.
If you forget your password simply enter your email address and it will be sent to you. For your security SEGA recommends that you do not use a simple password that will be easy for others to guess.
Privacy is a two way process. You need to take steps to maintain your privacy and should respect the privacy of others.
If you have any questions about this privacy statement or the practices of this site, please contact SEGA:
United Kingdom Customer services - 0870 010 8002 (national rate)
For other, please visit Support section. You may also send mail to the following postal address:
If you have comments on SEGA's online activities or ideas on how to improve them, please email firstname.lastname@example.org. Please note that by doing so, you also grant SEGA permission to use and incorporate your ideas or comments without further compensation.
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