PRIVACY POLICY

SEGA is committed to protecting and respecting your privacy.

This policy (together with our terms of use and any other documents referred to in it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

By registering your details on this site or any other SEGA website you consent to the use and transfer of your personal information inside and outside the EEA. This privacy policy sets out how SEGA will use any information about you that it gathers. For the purposes of this privacy policy any reference to 'websites' shall also include WAP sites managed by SEGA. Please note that certain SEGA websites may have a privacy policy specific to that website which may differ to this privacy policy.

INFORMATION WE MAY COLLECT FROM YOU

Automatic information: we automatically collect general data to allow creation of website statistics, such as page impressions, but this data cannot be used to track the movements of any individual user on the website.

Information that you provide to us: generally, your use of this website does not require you to provide any personal information. However, in certain circumstances where we do ask for your personal information we do collect and process such personal information in accordance with the explanation below.

Data collection on SEGA websites can occur in a number of different ways, including, but not limited to:

• Information that you provide by filling in forms on the SEGA websites. This includes information provided at the time of registering to use our sites, subscribing to our services, posting material or requesting further services. We may also ask you for information when you enter a competition or promotion sponsored by SEGA or when you report a problem with our sites.
• If you contact one of SEGA's product support operatives, we may keep a record of that correspondence.
• SEGA may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.
• Details of transactions you carry out through our sites and of the fulfilment of your orders.
• Details of your visits to our sites [including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise] and the resources that you access.
• Registering with SEGA's online product support service.

IP addresses
We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users' browsing actions and patterns, and does not identify any individual.

Cookies
This website and others operated by SEGA use cookies. These store a string of unique numbers on your hard drive which allow only the SEGA websites to identify you or to otherwise monitor your activity within SEGA's websites. Cookies are not required for the sites to work but will enhance your experience. They help us to improve our sites and to deliver a better and more personalised service. We do not store any personal data in these cookies, just a unique number that identifies you to us. You can block cookies by activating the setting on your browser which allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be to access all or parts of our sites. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies as soon you visit our sites. For more information on this procedure it is recommended that you contact the developer of your browser.

WHERE WE STORE YOUR PERSONAL DATA

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff may be engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. SEGA will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

Where we have given you (or where you have chosen) a password which enables you to access certain parts of our sites, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our sites; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

USES MADE OF THE INFORMATION

We use information held about you in the following ways:

• To ensure that content from our sites is presented in the most effective manner for you and for your computer.
• To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes.
• To carry out our obligations arising from any contracts entered into between you and us.
• To allow you to participate in interactive features of our service, when you choose to do so.
• To notify you about changes to our service.

We may also use your data, or permit selected third parties to use your data, to provide you with information about goods, services, special offers and promotions which may be of interest to you.

If you are an existing customer, we will only contact you by electronic means (e-mail or SMS) with information about goods and services similar to those which were the subject of a previous sale to you.

If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this.

If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please tick the relevant box situated on the form on which we collect your data.

YOUR RIGHTS

You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us (please see below for our contact details).

Our sites may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

DISCLOSURE OF YOUR INFORMATION

We may disclose your personal information to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.

We may disclose your personal information to third parties:

In the event that we sell or buy any business or assets, we may disclose your personal data to the prospective seller or buyer of such business or assets.

If SEGA or substantially all of its assets are acquired by a third party, personal data held by it about its customers will be one of the transferred assets.

If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use [http://www.sega.co.uk/terms] and other agreements; or to protect the rights, property, or safety of SEGA, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

ACCESS TO INFORMATION

You have the right to request a copy of the personal information that SEGA holds about you and to have any inaccuracies corrected at your request. SEGA charges £10 for requests for information to be processed. Please send requests, and payment by cheque or postal order (please do not send coins or bank notes), to:

Customer Services

You may also request that we remove any of your personal information from our database at any time. Similarly, if and when we email newsletters or other updates to you, we will provide you with the opportunity to unsubscribe from such services.

MISCELLANEOUS

If at any time you wish to amend the information held by SEGA, simply log in to the SEGA website and change your information by clicking Edit Profile at the top right of the homepage.

If you forget your password simply enter your email address and it will be sent to you. For your security SEGA recommends that you do not use a simple password that will be easy for others to guess.

Privacy is a two way process. You need to take steps to maintain your privacy and should respect the privacy of others.

CHANGES TO OUR PRIVACY POLICY / GOVERNING LAW

We reserve the right to change this privacy policy at any time without notice, and any such changes will appear in the copy of this privacy policy available on SEGA's website. This agreement is governed by the laws of England and Wales.

CONTACT DETAILS

If you have any questions about this privacy statement or the practices of this site, please contact SEGA:

United Kingdom Customer services - 0870 010 8002 (national rate)

For other, please visit Support section. You may also send mail to the following postal address:

If you have comments on SEGA's online activities or ideas on how to improve them, please email info@segahelp.com. Please note that by doing so, you also grant SEGA permission to use and incorporate your ideas or comments without further compensation.